Direct-to-Cellâ„¢ (DTC) Technology

What is DTC?

Direct-to-Cellâ„¢ technology is our next-gen delivery method that uses the power of enhanced micro-minerals to deliver essential nutrients on the cellular level. Our DTC technology helps us achieve industry-leading bioavailability.

Why is it Needed?

Higher consumption of processed foods and nutrient-depleted soils are not providing enough essential micronutrients. Higher levels of stress and anxiety cause our bodies to burn these micronutrients faster than ever. These two factors combined is leading to population-wide deficiencies.

Does it Work?

Spoiler alert: Yes!
An independent lab decided to put that question to the test. They took some willing participants and did brain scans before and then 10 minutes after taking a Lightning stick to see the difference that was made.

First, We MICRONIZE

We transform our minerals so they’re 20x smaller than the average human cell, unlike any other supplement. Our minerals are actually being used by the body instead of flushed out, resulting in unparalleled bioavailability.

Next, We BIND

We then bind other elements (vitamins, amino acids, plant extracts) to these micro-minerals, creating a single nutrient particle that contains multiple different elements, each selected for a specific purpose.

Finally, We MAGNETIZE

This nutrient particle is then given an electrical charge opposite to that of the human cell, resulting in a magnetic effect. This super particle, with all its valuable micronutrients, is then drawn to the cells like a magnet.